Sporty Group Drops New Single “For Everybody” Celebrating Africa’s Sporting Legacy and Cultural Excellence
Sporty Group has unveiled its latest single, “For Everybody,” a dynamic new track and music film that pays tribute to Africa’s vibrant sports culture and cultural influence. Collaborating with a globally recognised African music artist, the project unites some of the continent’s most celebrated athletes—including Camavinga, Nico and Iñaki Williams, Ighalo, Makelele, Karembeu, Alex Song, Militão, Asisat Oshoala, and Cheslin Kolbe—in a cinematic celebration of identity, movement, and pride.
The release comes ahead of the AFCON 2026 Final between Morocco and Senegal, coinciding with a special live performance at The AFCON Last Dance in Rabat’s Olm Souissi Fan Zone, bringing fans a unique opportunity to experience the song and visuals in a live cultural moment.
Directed by award-winning music video director Dave Meyers, in collaboration with choreographer Shay Latukolanand Sporty Studios, the video blends athletic choreography, high-fashion visuals, and symbolic storytelling inspired by football, culture, and community. Through cinematic performances from Burna Boy and Africa’s top athletes, “For Everybody” captures the resilience, legacy, and collective spirit of the continent’s sporting and cultural icons.
“Africa is a continent of extraordinary cultural richness—defined by beauty, grace, and boundless diversity,” says Meyers. “Being welcomed into that space to celebrate its fashion and movement was an invitation I felt truly honoured to receive.”
The music video, now streaming on Sporty Group’s YouTube channel, marks the first full creative expression of the universe Burna Boy and Sporty Group have been cultivating, following teasers that sparked global anticipation.
Watch “For Everybody” on YouTube here.
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