Celebrating Women, Creativity, and Culture: Inside the sportscene x adidas Sole Women Campaign
sportscene is proud to shine a spotlight on women shaping culture through creativity, music, style, and self-expression with the Sole Women campaign.
In a Sole Women first, an intimate gathering in the heart of Cape Town brought together a vibrant community of women for a day of live performances, interactive activations, and the official unveiling of the adidas Femme Pack – a collection designed for women where football culture meets energy and self-expression.
From live music and DJ sets to tattoo activations, styling sessions, and storytelling, the event captured the essence of Sole Women: giving women the stage, their way. Every detail celebrated individuality, creativity, and empowerment, creating an experience that was both immersive and inspiring.
Meet the Sole Women of 2025
To bring the story to life, we sat down with three trailblazers shaping culture today:
- Kimberleigh Venty — singer, songwriter, and bandleader using music as a powerful channel for self-expression.
- Tony Gum — artist and photographer redefining creativity through identity and storytelling.
- Masego Morgan — stylist and sustainability advocate pioneering slow-fashion with a bold, conscious voice.
Together, they embody the energy of the Femme Pack: strength, creativity, and style with purpose.
Experience the magic of the Sole Women 2025 production here: Watch now
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