STREETWEAR BRAND KIC SOURIRE GAMIN — NEW COLLECTION

February 7, 2022 Kgodiso Mdaka

STREETWEAR BRAND KIC SOURIRE GAMIN — NEW COLLECTION

Cape Town based streetwear brand, KIC SOURIRE GAMIN
launched their latest collection titled “Nothing is Perfect” which is
their Spring/Summer 2022 offering lending KIC’s unique touch on it’s
men’s and womenswear line, featuring assorted hoodies, bikini’s,
Graphic Tee’s and KIC Tote bag’s

The ‘Nothing is perfect’ collection features KIC’s signature approach
to streetwear fashion, with select pieces embellished with printed
KIC graphic content.

This is the first collection where KIC has produced the entire
collection in Cape Town, South Africa from the concept, to the
samples, production, printing and the in-store railing. Proudly
levelling up the brands noteworthy quality meanwhile keeping it fully
local.

KIC SOURIRE GAMIN represents a generation of Youth who have the
urge to be something unique in a world where everything has been
done and trends have been set. KIC represents the Youth who are
stuck in a point of their lives of choosing their dreams or conforming
to the norm. KIC strives to remind people that even though you may
be stuck, it is just a temporary moment that will pass. Never lean
towards the negative spectrum of life. Rather be grateful you woke
up today, had food to eat, water to drink and a roof over your head.
Someone didn’t. That’s where ‘SOURIRE GAMIN’ comes from directly
translated from French as “Smile Kid” because we should smile that
we made it to see another day. The Signature Clothing is just a
physical product that represents this concept.

KIC SOURIRE GAMIN has built a reputable name in the Southern
African streetwear culture and as a result of the pandemic’s impact
on the Fashion landscape, people are definitely paying more
attention to what Africa has to offer in the fashion industry.
Due to everything moving online, the gap between Western and
African Fashion is becoming narrow. However, there could be more
focus on the brands that are for the people living a normal day to day
life rather than the niche that’s currently in style.