Follow the Clues, Find the Cold: The Quest for Extra Cold Begins

February 18, 2025 Kgodiso Mdaka

Castle Lite, South Africa’s favourite draught, is turning up the chill with the biggest game of hot and cold – The Extra Cold Quest. This immersive experience challenges South Africans to crack riddles, follow cryptic clues, and uncover 10 hidden Extra Cold Cards—each unlocking a year’s supply of Castle Lite Draught for the lucky finder.

A Quest of Discovery

More than just a treasure hunt, the Extra Cold Quest is an epic journey to discover refreshment like never before. Guided by intriguing riddles revealed on Castle Lite’s X (formerly Twitter) account, participants will embark on an augmented adventure filled with thrill and invigoration.

To kick off the excitement, South African icons Priddy Ugly and Juicy Jay will solve the first riddle, unlocking the inaugural Extra Cold Card and inspiring fans to embark on their own quests.

Expect to Be Refreshed

The Extra Cold Cards are hidden in extraordinary locations—from soaring peaks to urban hideouts and breathtaking landscapes. Every riddle is designed to challenge and excite, urging participants to think outside the box and embrace the thrill of discovery.

Fusing Innovation and Imagination

Bringing together modern storytelling, cutting-edge technology, and real-time updates, the Extra Cold Quest redefines what an interactive brand experience can be. This is more than just a competition—it’s Castle Lite’s reimagination of adventure and engagement.

“With the Extra Cold Quest, we’re pushing the boundaries of refreshment and adventure, inviting South Africans to experience Castle Lite like never before. It’s a celebration of exploration, and of course, keeping it Extra Cold,” says Colleen Duvenage, Brand Director for Castle Lite.

Join the Quest

Follow Castle Lite’s X account to get the latest hints, solve the riddles, and track the quest’s progress. The hunt for ultimate refreshment is on, and it promises to be the most exhilarating search of the year.

Because when it comes to refreshment, #ExtraColdQuest is where it’s at!

Ts & Cs apply. Visit www.castlelite.co.za for details.