Heineken brings fans closer to UEFA Champions League action
Heineken is back, reigniting one of football’s most iconic collaborations to give South African football fans access to the UEFA Champions League. It’s a partnership that brings football culture to life in memorable ways, pairing the world’s biggest club competition with the original pure malt lager.
The team-up is bigger and bolder, with the goal of bringing real hardcore fans closer to the game than ever before. But this year, Heineken® is celebrating more than just the game. The brand is raising a glass to say, “Cheers to the real hardcore fans” who make the game special.
“For decades, Heineken® has been more than just a beer on matchday. It’s been a symbol of premium football culture, legendary nights, and unforgettable celebrations,” said Bhavna Mistry, the Heineken® South Africa Marketing Manager.
“This year, the brand is doubling down on what makes football truly special: the fans who bring the energy, the rituals, the passion, and the belief that their teams can do anything in the Champions League,” Mistry added.
From 1 March 2025, real hardcore fans will have an opportunity to be a part of the campaign. So, if you’re someone who lives and breathes Champions League football, this is your chance to enjoy the game beyond the pitch through exclusive match screenings, high-energy activations, and an opportunity to experience the final in Germany
“Heineken® is a brand that truly understands and celebrates real hardcore fans,” said Warrick Wyngaard, Heineken® SA Marketing Communications Manager. “We’ve curated a Champions League campaign that puts the fans at the heart of every activity to elevate how they experience the game.”
Heineken® is ensuring that every goal, pass, and epic moment is savoured closer to the action than ever before.
“We’re giving fans the kind of access that makes their love for the Champions League even more electrifying,” Wyngaard concluded.
To follow the UEFA Champions League beyond the pitch, check out https://www.heineken.com/za/en/champions-league
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