Get Ready to Double the fun with Stimorol’s new Infinity range

August 31, 2024 Kgodiso Mdaka

Stimorol, the gum brand that knows how to keep the fun going, is thrilled to introduce its latest innovation – the new Double layer and, Centre-filled Infinity Ranges. With four exciting new flavours, Stimorol is doubling the flavour and doubling the fun!

Say hello to new Double Layer Watermelon + Peach and Raspberry + Lemon as well as new Centre-filled, Spearmint, and Strawberry + Lime – the new stars of the Infinity Range. Each chew promises a burst of flavour that will leave you wanting more with every bite.

Earlier this year, Stimorol launched its “Flavour the Moment” positioning, inviting consumers to savour every taste experience but also transform everyday mundane moments into a flavourful and fun one with the help of Stimorol’s flavour sensations. The new Stimorol TVC and campaign cemented #StimorolFlavourTheMoment as the new chew on the street, taking those “meh” moments to “OH YEH” moments , now South Africans can continue experience the flavour with long lasting and double intensity with the new infinity range…one chew at a time.

The new Infinity Range takes this to the next level, offering bold and exciting flavour combinations that will offer a flavour experience, but one that also last longer. According to Masego Katlego Letsebe [Brand Manager for Stimorol at Mondelez SA ], innovation is the name of the game in the gum category. “At Stimorol, we believe in pushing the boundaries and delivering the longest-lasting chew around. Our new Infinity range is a testament to our commitment to keeping things fresh and fun for our customers.” The Stimorol Infinity Range is now available in stores nationwide.

Interesting facts:
• South African consumers have a strong preference split into mint vs fruit flavours. Spearmint & Strawberry are both at the top of the flavour rank.
• Mouth Freshness, Long Lasting Flavour and texture quality are the main drivers for your choice of chew.