DON JULIO TOASTED TO HERITAGE THIS CINCO DE MAYO
South Africans stepped into the vibrant world of Cinco de Mayo with Don Julio, where handcrafted tequila met culture, community, and unapologetic flair.
Rooted in the legacy of its founder, Don Julio González, every pour was a toast to heritage, passion, and the pursuit of excellence — the very essence of Cinco de Mayo.
“Cinco de Mayo gave us a powerful way to not only celebrate Mexican heritage but also to honour the legacy of Don Julio, a brand built on precision, pride, and relentless craft,” said Theo Zulu, Don Julio Brand Manager at Diageo. “We immersed guests in the full Don Julio experience — celebrating the craftsmanship and artistry behind each variant with world-class cocktails that reflected the spirit’s luxury, depth, and versatility.”
Born in 1942 in the highlands of Jalisco, Don Julio Tequila was crafted by a man who dared to do things differently. Don Julio González broke the rules — handpicking only the ripest agave, ageing with intention, and distilling with uncompromising care. His rebellious pursuit of quality mirrored the fearless spirit of Cinco de Mayo — a celebration of resilience, legacy, and standing tall in the face of convention.
At Festival De Mexico, Don Julio took centre stage with a feast for the senses: elevated tequila moments, bold signature cocktails, and immersive tastings that fused the soul of Mexico with South African flair. Cinco de Mayo at Festival De Mexico was a gathering of passionate people raising their glasses to what mattered most — craft, culture, and connection.
“This celebration was about more than great tequila; it was about honouring every hand, every heart, and every story behind each bottle of Don Julio,” Zulu added. “From our farmers in Jalisco to the mixologists in Joburg, we were inspired by the beauty of doing things the right way, not the easy way. And that’s exactly what we raised our glass to this Cinco de Mayo.”
This wasn’t just a party — it was a statement. A celebration of heritage, mastery, and the magic that happened when people came together to toast to something real.
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