Davido signs Global brand ambassador deal with PUMA

PUMA has has officially  made the  long-term move to sign with one of Africa’s most usccessful musical artist, Nigerian superstar Davido.

With more than 22 million followers on instagram, almost 10 million on twitter and four successful albums, Davido has turned into an ambassador of culture and voice of human rights for all Nigerian’s and Africans.

“We could not be more excited to welcome Davido to the PUMA family!” said Johan Kuhlo, PUMA’s General Manager EEMEA Distribution. “Throughout our history, PUMA has had strong roots in Africa, football, and beyond. Signing Davido is both a clear commitment to Africa as a key market and a sign that African culture is becoming more and more relevant globally”.

After signing, Davido will be acting as a brand ambassador for PUMA in southern hemisphere of Africa, North America and across the world. He will dress in PUMA’s Sportstyle collections, including the brand’s iconic T7 tracksuits. As an avid sports fan, Davido will also wear the brand’s Basketball and Football styles.

“Growing up, I saw PUMA play an important part in African sports, sponsoring many different football federations”, said Davido. “I also saw the kind of family PUMA had built with the likes of Usain Bolt, Maradona, Neymar, Jay Z, Nipsey, Rihanna, Lewis Hamilton among other super stars and I thought, that’s an amazing family to be a part of! All these contribute to my excitement to collaborate with this brand and take it to the next level in Nigeria, Africa as well as with fans across the world.”