DAILY PAPER – FREE THE YOUTH
DAILY PAPER - FREE THE YOUTH
Daily Paper is an Amsterdam based unisex wear fashion brand that started in 2012. With an ability to unite global communities across borders inspired by the African heritage of the founders, Daily Paper unites it’s passion for contemporary fashion as more than just a clothing brand. Envisioned by creativity, fashion and education, Daily Paper aims to inspire the youth, setting an example by giving back. Daily Paper has attracted a tribe of multidisciplinary creatives and cultivated a community of individuals who celebrate their own roots and champion inclusive. The diversity and depth in culture is the foundation of the brand, vibrating in every collection, portraying through the youth.
About FREE THE YOUTH
FREE THE YOUTH is a collective of young fashion creatives based in Ghana. Free The Youth is focused on empowering the Ghanaian and all African youth, connecting art scenes all around the world with a Ghana inspirational street-style culture and fashion. Their initial goal is to showcase the Ghanaian street-style through social media. FREE THE YOUTH is now developing a multi-branched company; the Fashion Brand, the Creative Agency and the NGO. All of these components are working towards the grand goal of promoting an art-based, youth-oriented movement for creative freedom and community development. FREE THE YOUTH is a registered Limited Liability Company and NGO in Ghana envisioned by Jonathan Coffie, Kelly Foli, Winfred Mensah, and Richard Kweku Ormano,
About the Second Collaboration, The 'Child's Play' Collection
“Following the Amsterdam-based Daily Paper and Accra-based FREE THE YOUTH’s long standing friendship and first collaboration in 2020, the two brands have officially reunited for a second edition. With the pre-launch at Daily Paper’s pop-up in Ghana, the collaborative collection will finally be available worldwide on January 27, 2022.”
– Inspired by Child’s Play
For the second collection, both brands took a trip down memory lane by revisiting their favourite childhood games, using nothing but the imagination used to inspire the child’s play collection tapping into the youth & creativity. While reminiscing about growing up playing carelessly outside with handmade toys, this campaign shows the journey of a group of young fashion creatives as they move freely about their day lives.
“This collection is dedicated to the youth who played their favourite games in the street back in the days. Those were the carefree days and only required your imagination to create your own fun and games. From my own memories, this also helped to build social interaction.”
– Abderrahmane Trabsini
(Co-Founder and Design Director, Daily Paper)
“This collaboration with the Daily Paper family was a special one. It reminded us all of when we were young in the hood, where we group up. This was us, making things by hand out of whatever we could find – cans, scraps etc. – transforming it into something, cars mostly. It all started from an idea and through creativity, youth and joy, we were able to make something out of it. This creativity, this hope – this is what we are bringing to the people through this collection.”
– Maposh, Joey & Kelly (FREE THE YOUTH Founders)
The "Child's Play" Collection
The collection features 6 limited edition pieces in classic green, blue, black and white colourways, taking on a playful aesthetic. Adorned with custom Daily Paper x FREE THE YOUTH graphics, the collection is a true ode to a DIY childhood.
Where to shop for the Latest Collection.
To shop for Daily Paper and FREE THE YOUTH’s latest and upcoming collections, you can visit Daily Paper’s official website at www.dailypaperclothing.com or Free The Youth’s official website FREETHEYOUTH.
Be apart of the journey, to inspire the Youth and help set a benchmark for brand’s around the world using an African perspective.
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