Castle Lite and LIV Golf SA Forge a Bold New Era in South African Sport
The South African Breweries (SAB) and LIV Golf South Africa have officially announced a bold partnership that signals a major milestone in the evolution of South Africa’s sporting landscape. As one of the country’s most established corporate citizens, SAB continues to reinforce its deep-rooted commitment to innovation, culture, and nation-building — a legacy now spanning more than 130 years.
Castle Lite, a brand synonymous with crisp refreshment and high-energy cultural impact, will lead SAB’s entry into the LIV Golf arena. With more than four decades of championing national teams and amplifying iconic sporting moments, Castle Lite stands as the perfect catalyst to elevate LIV Golf’s arrival in South Africa.
This partnership represents a strategic new chapter — modern, dynamic, and built to ignite the passion of a new generation of sports fans. Castle Lite’s track record speaks for itself: from Castle Lite Unlocks to SVNS, SA20, and the Basketball Africa League, the brand continues to redefine how lifestyle audiences engage with major events. It doesn’t just sponsor culture — it helps create it.
In alignment with government support to grow world-class local sporting platforms, this partnership underscores a shared vision for delivering premium entertainment experiences that unite fans and spotlight South Africa on the global stage.
LIV Golf South Africa will take place at The Club at Steyn City from 19–22 March 2026, welcoming global icons including Louis Oosthuizen, Bryson DeChambeau, and Jon Rahm. The tournament promises not only elite golf, but a full festival-style experience with live entertainment, immersive fan zones, and the signature energy Castle Lite brings to every occasion.
A modern sporting revolution has landed — and South Africa is ready to play.
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