Castle Lite’s Extra Cold Quest Climbs to Kilimanjaro’s Icy Peak!
Castle Lite’s Extra Cold Quest reached its icy pinnacle on Mount Kilimanjaro! The campaign turned South Africa into a playground of adventure, leading fans on a thrilling hunt for hidden Extra Cold Cards. Each card granted winners a year’s supply of Castle Lite, making the journey from vibrant cityscapes to Africa’s highest peak unforgettable.
For the grand finale, renowned mountaineer Heindrich, a 37-time Kilimanjaro climber, helped take the final Extra Cold Card to the summit. The -20°C winds at the top perfectly mirrored Castle Lite’s refreshing -2.5°C brew, embodying the essence of Extra Cold.
“Kilimanjaro was the perfect choice—iconic, icy, and a true representation of Castle Lite’s Extra Cold refreshment,” said Castle Lite Brand Director Colleen Duvenage.
Heindrich added, “Standing at the top of Africa with the icy winds howling, all for the love of Extra Cold, was surreal.”
Stay tuned for more adventures from Castle Lite at www.castlelite.co.za.
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