CASTLE LITE TEES OFF A NEW ERA OF DRAUGHT AT LIV GOLF SOUTH AFRICA — THE EAGLE HAS LANDED.
South Africa’s favourite draught has officially entered a new era.
At the inaugural LIV Golf South Africa, staged at Steyn City, Castle Lite unveiled its boldest innovation yet: Draught in a Can — bringing the smooth, ice-cold draught experience out of select bars and directly into the hands of fans nationwide.
For the first time, the signature draught taste traditionally enjoyed on tap is now available in a convenient, portable format — without compromising on quality.
A Launch Worthy of the Stage
As global attention turned to Johannesburg for Day 1 of the tournament, Castle Lite delivered a cinematic moment that redefined the traditional product reveal.
A sealed trophy case — typically reserved for silverware at elite sporting events — took centre stage. Carried by Rugby World Cup champion Pieter-Steph du Toit alongside Castle Lite ambassador Juicy Jay, the case built anticipation across the venue.
But instead of a trophy, it revealed something even cooler: Castle Lite Draught in a Can.
The execution blended sport, culture and theatre — positioning the innovation not just as a new product, but as a defining moment for the draught category in South Africa.
Elevating the Draught Category
Castle Lite has long led the draught segment, famously delivering refreshment at -2.5°C. With Draught in a Can, that same smooth, extra-cold experience can now be enjoyed anywhere — from live sporting arenas to social gatherings — expanding both accessibility and occasion.
Castle Lite Brand Director Colleen Duvenage noted the natural synergy between platform and product, highlighting how the innovative energy of LIV Golf SA provided the perfect backdrop for a category-defining launch. As a global sporting property that fuses elite golf with music, lifestyle and culture, the stage matched the brand’s ambition.
More Than a Product Launch
Castle Lite has built its legacy on owning South Africa’s biggest social moments. In 2026, the brand amplified that presence at the country’s first LIV Golf event — transforming every tee-off, every birdie and every celebration into an elevated fan experience.
Following its exclusive debut at the tournament, Castle Lite Draught in a Can will roll out nationwide.
This wasn’t simply a new SKU entering market.
It was Castle Lite opening the next chapter of draught.
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