STEP INSIDE HEINEKEN® HOUSEWhere Culture and Creativity Collide
Heineken® has always been about sparking connections—breaking down barriers and stepping boldly into the extraordinary. Now, it’s time to reimagine how we connect. Welcome to Heineken® House, the event of 2025—a space where music, fashion, art, and you come together in a cultural explosion. This isn’t just an event; it’s an invitation.
WHAT IS HEINEKEN® HOUSE?
It’s not just a party; it’s a vibe. A gateway to connection and creativity. A space where culture thrives, the freshest talents shine, and your imagination runs wild. Whether you’re vibing to cutting-edge beats or showing off your best fits, this is where you want to be.
An invitation to Step Inside.
Save the Date
📍 Johannesburg
📅 January 25, 2025
We’re bringing together a lineup so electrifying it’ll leave you speechless. Here’s just a taste of what’s coming:
MUSIC MAESTROS
Dee Koala
The queen of collaborations, Dee Koala has worked with legends like Busiswa, Riky Rick, and Sho Madjozi. Her debut album took the Best Female Award at the 2020 South African Hip Hop Awards. As a co-founder of the 4 The Khaltsha festival and one of SA’s 100 Most Influential Urban Culture icons, Dee Koala is more than an artist—she’s a movement.
DBN Gogo
Known for her platinum-certified anthem Khuza Gogo and magnetic stage presence, DBN Gogo is a powerhouse reshaping the music scene.
ARTISTIC VISIONARIES
Samurai Farai
Farai’s bold, colorful creations dive deep into identity, mental health, and the human experience. His murals and NFT projects are as thought-provoking as they are stunning.
Yay Abe (Russell Abrahams)
The playful genius behind Africa’s largest billboard and the AFCON 2024 opening ceremony, Yay Abe’s illustrations are bursting with personality and pride.
FASHION COLLABS
Heineken® House is upping the style game with local fashion brands:
- Rosey & Vittori – Bringing South African street style with a dash of Italian sophistication.
- DENIMBYDOME – Custom denim designs that empower bold self-expression.
And that’s just the beginning. From emerging stars to established icons, we’re saving the best for last—including a huge surprise artist. Keep your eyes on our socials for updates you won’t want to miss.
HOW TO GET IN
No tickets will be sold for this exclusive experience. Stay tuned to our social channels and in-store activations to secure your invite.
This is your chance to Step Inside and discover a Fresher World—a celebration of culture, creativity, and connection like never before.
Don’t miss a beat.
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