Grade Africa – The African Street Story
GRADE AFRICA – THE AFRICAN STREET STORY
Grade Africa's History
Grade Africa founded by Zaid Osman, is an African Brand curating and designing street fashion through an African Lens with African influence at the core.
The name ‘Grade’ pays reference to the first grade – where you were taught the fundamentals of life and thereafter you progress and elevate.
Grade’s purpose is to create a space of belonging which connects a community of real, expressive and purpose driven individuals who are pioneers in their given fields. It represents a diverse community which allows you to express oneself through style and various art forms. Grade is here to elevate community and create genuine friends.
Grade Africa's Brand Objective
Grade aims to position the brand as a fun authentic club that everyone wants to be a part of. To take consumers on a journey which allows them to relive their childhoods as adults, and allows them to practice all forms of self-expression, no matter their background. To promote and uplift the local community to the same level as international brands.
To promote key local influencers, as well as key international influencers. Not necessarily famous individuals but people in the right spaces, who form part of the culture ‘club’ Grade promotes.
Grade Africa's Brand Tone
Grade Africa’s Brand tone is a tone that is particularly playful – but mature,
Keeping it real, authentic personal and relatable to the target market.
Through Grade Africa, people must feel understood.
The Grade Africa Community
The Grade Africa community consists of a diverse audience, which includes the youth from various disadvantaged communities and townships around the country, as well as a higher LSM group of influential individuals who fall within the creative and trend setting eco-system within the country.
Grade Africa is also the brainchild of the continent’s largest sneaker and street-wear convention, Sneaker Exchange – which features local talent in the form of music, fashion, art, and other types of entrepreneurship from all walks of life in South Africa, but also has a presence within other African countries.
Grade Africa's Vision
Grade Africa aims to become a leading African Brand penetrating the global presence through street style and an urban lifestyle – and to inspire fellow Africans to achieve their dreams. With an ever-growing community that aligns with Grade Africa’s vision including well respected individuals within African street culture such as Youngsta CPT, Uncle Vinny & Riky Rick, they are Friends of Grade and form part of the brands powerful community.
Where to Shop for the Latest Collection.
To shop for Grade Africa’s latest and upcoming collections you may visit Grade Africa’s official website at www.gradeafrica.com or visit Grade Africa’s Flag Ship Store situated in Mall of Africa.
Be apart of the journey, protect the Future and help set the benchmark for street wear around the globe using a local perspective.
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